Ever since our launch four years ago, BuzzSumo has been famed as a content intelligence powerhouse, giving content marketers insights into what types of content receive social engagement, backlinks, and lasting impact. If you work in content you have most likely seen our data, trialled our product, or, even better, are a happy customer.
Content analysis is what we’re famous for, but it turns out we can do way more than that. We’re always taking calls with clients to find out what they’re looking to achieve, what’s taking up their time, what they’re struggling with, or what’s frustrating them in their work. And, more often than not, we get to tell them “BuzzSumo can help you with that”.
This is a great position to be in, but it also tells us we’re not doing a good enough job at letting you know all the other cool things you can do with BuzzSumo – things that can make your life easier and your boss or clients even more impressed.
Without further a-do, here are the top 10 things people don’t realize they can do with BuzzSumo:
1. Collate interesting content, influencers, and questions
A lot of our users are manually screenshotting and collating their coverage or inspirational content into documents or slide decks to refer back to later, when our Projects functionality allows you to collate these things at the click of a button.
Simply create a project, for example “Campaign coverage Winter 2019” and use the ribbon icon in the app to add relevant content or influencers to that project.
Get creative and use the projects as holding areas for influencer outreach lists, competitor intelligence, or bookmarking content that you love and want to come back to.
2. Finding the questions that readers want answered
Getting eyeballs is always going to be easier if people are wanting information but aren’t able to find it. That’s why we built the Question Analyser, which scans Quora, Amazon questions, Reddit, and thousands of specialist forums looking for the questions that are being asked about any given topic, product, or brand.
When people get to the stage of asking a question in these public settings it’s typically because a Google search has come up with nothing. Creating content that answers questions the community has is going to propel you in front of the relevant audience when their need is top of mind.
3. Faster sharing
So you’ve used BuzzSumo to curate relevant, high quality content and you want to share it with your audience as part of your social strategy? Some people are clicking through to each article and copy/pasting the url without realizing we support a whole host of share-to options natively within the application. You can post direct to social sites or social media management products like Hootsuite or Buffer.
4. Monitoring in real time
“We love BuzzSumo, but we don’t want to have to search every day/week/month to see what’s new.” I love BuzzSumo too, but I’ll be darned if we’re going to be doing anything unnecessarily repetitive when we can automate it instead.
Set up a monitor to stay informed of any mentions of your brand, competitors, or industry as well as new backlinks and author posts as they happen. You can browse these results in a dashboard or get them sent directly to your inbox immediately or in a daily digest.
Don’t want even more mail in your inbox? You’re in luck, keep reading on.
5. BuzzSumo’s Slack Integration
We recently (oh gosh, it was actually months ago now, time flies!) launched a Slack integration allowing you to push any new activity in your monitors directly into slack in real time.
Get creative with this. You can:
- Set up your very own automated press clippings channel directly in Slack
- Monitor industry news or competitor coverage with your team
- Have a whole channel notified automatically every time you publish a piece of content yourselves, encouraging the team to get those social shares started
It’s easy to set up in a couple of clicks, and we love hearing about all the interesting ways you are using this integration across your teams!
6. We have a Chrome extension
On some calls, our users tell us they want to know what kind of engagement a web page received without having to copy and paste the url into BuzzSumo to fetch the results. Boy, do we have a treat for them?
Using BuzzSumo’s Chrome extension will allow you to get all the data you’d find in the application in the top right hand corner of your screen.
Want to find out even more about an article, like exactly who has shared it? Clicking on the “view sharers” will take you directly to the application with those results ready and waiting for you to dive into.
7. Find out who shared what content
The type of content an influencer or potential collaborator shares is a window into their world, and you can find out the type of articles and videos they engage with to guide your content strategy. You’re also able to find the sharers on an individual piece of content allowing you to reach out to accounts that engaged with a relevant or related article or video, putting your content in front of the right eyes.
Alternatively, we can use the view sharers to see the general community that an article resonated within. For example, below, we can see that the article we’re checking out was shared by a number of high profile figures
8. Automate with our API
Are you paying someone to do manual weekly reporting? Chances are you can automate much of that work by familiarizing yourself with our APIs. We offer two REST APIs which allow you to access BuzzSumo data in a structured format and manage the creation of Alerts and Projects in your account.
With our Search API you can access articles, influencers, trending, and sharers information to publish in your internal reporting or dashboards. It’s also ideal for building news and resource pages for your website or adding curated content to your app, LMS, or intranet.
And you can push information from your alerts or access your saved projects with our Account API. Be alerted to news, mentions, or backlinks within your working environment, and customize what you hear about.
Some API resources to get you started:
Case Study – Read how Blueclaw, a forward thinking digital agency, tapped into the BuzzSumo API to dramatically improve the detail and speed at which they could create comprehensive reports for clients.
9. Custom trending feeds
Our trending feeds are great for reactive content marketers and members of the press hoping to jump on breaking stories of the day.
Showing the top articles for a variety of sectors and industries by default, the custom trending feeds can super-charge the feature for specific topics that are important to you, allowing you to see what’s happening in your world today.
10. Our new user interface
You may have been wondering where I am getting these screencasts from – it doesn’t look like the BuzzSumo you know so well. I’m excited to say we have been quietly running a Beta on a whole new user interface, completely redesigned by our very talented product designer Alena. It’s looking great, it’s feeling fresh, and as a reward for making it to the bottom of this article you can use this link to try it out yourself!
There’s a “give feedback” button on the top left of the screen, so if you have any thoughts or find any bugs we’d love to hear from you. In the meantime enjoy exploring the future of BuzzSumo and your content intelligence!
Not yet a customer but love the look of these features? See them for yourself with seven free days of BuzzSumo!
The post 10 Things You Probably Didn’t Know BuzzSumo Could Do appeared first on BuzzSumo.
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