lunes, 9 de octubre de 2017

Does Referral Marketing Work for B2B?

When most people think of referral or affiliate marketing, they tend to think of previous customers referring other like-minded individuals back to the business. While indeed referrals works amazingly well for B2C, does it also work for business-to-business sales? According to a 2016 B2B Buyer’s Survey Report, 80% of respondents said their company “spent more […]

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