7 Tips to Improve Your Content Marketing Strategy

Naturally, you want to leverage your social media marketing through Facebook in order to reach and engage with a much wider audience, right?

Here are a few tips that will show you how to get your content liked and shared on Facebook, thus guaranteeing higher reach and engagement for your brand.

1. Choose The Right Type of Post

No matter how interesting your info may be, getting people to engage with it and share it with their friends is all a matter of how you present the info.

It all depends on the type of post you share. A study conducted by BuzzSumo found some intriguing details about what type of post performs best on Facebook.

Here are the top ones:

• Question Posts
• Image Posts
• Video Posts
• Link Posts
• Giveaway posts
• Coupon/Discount Posts

2. Share More Videos

A BuzzSumo study conducted in June 2016 showed that videos are surpassing other types of Facebook content in terms of average total shares.

The study was conducted on 25 million Facebook posts from 10,000 top publishers. From their analysis, it’s clear that the average Facebook shares for video content have doubled since August 2015.

Live video is also gaining momentum. Facebook Live alone is already one of the most powerful social media tools marketers can and should leverage.

3. Create More Visual Content

Visual content — videos and photos — always perform better than any other type of content in terms of shares.

This means that even if your link and text posts aren’t getting enough shares, you could turn them into visual content.

Here are a few tips:

• Create Infographics — If you have an interesting article that you want to gain plenty of social traction, try creating an infographic that highlights some useful info within the article.
• Share Video Tutorials — are bound to add a great visual appeal to your useful guides.
• Create Custom Images — Whether you’re sharing a text post or a question post, grab people’s attention by creating custom images to accompany the post.

4. Choose the Right Timing

Timing is crucial regardless of how appealing your content may be.

If you’re sharing your content at a time when most of your audience is asleep or at work, there’s a huge chance your post might not get the amount of shares it deserves.

Kissmetrics analyzed how the performance of different types of social media content changes according to timing. According to their data, most Facebook shares occur on Saturday.

However, these are all general metrics.

To get real results — you need to look at your own analytics and determine when you audience is online and when they are most active.

5. Keep It Short and Simple

Lengthy captions and status posts may not be the best choice for you if you’re aiming for increased shares.

Keep in mind that people are visiting Facebook to socialize; not to read.

So, when you’re describing your post — be it an image, infographic, video, or link — keep it short and straight to the point.

6. Start Using Emoticons

You may find this hard to believe but using emoticons in your posts may play a significant role in your Facebook share rate.

In fact, using emoticons can improve your share rate by 33%.

Emojis make you appear friendly and add a personal touch in your interactions.

However, make sure not to overdo it. Too many emojis can turn people off.

7. Encourage Shares Through Contests And Offers

If you’re a marketer, you’ll be familiar with social media contests and offers.

Hopefully, by now you would have realized that these are a great way to engage your audience and bring more visibility for your brand.

To further boost your share rate on Facebook, you can customize the rules of your contest in a way that compels your fans to share your content.

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