How to Inspire Your B2B Audience with Killer Content Marketing

B2B content marketers: It’s time to get over our inferiority complex. Yes, the B2C folks are over there marketing cool stuff like basketball shoes and energy drinks, while we’re stuck with cloud software solutions and medical imaging machinery. Yes, we’re marketing to business professionals on a buying committee that has to commit to million-dollar deals. […]

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How to Get 67% More Revenue Opportunities Using LinkedIn and Not Just Leads That Go Nowhere

In the “Ultimate Sales Machine”, Chet Holmes mentions that only 3% of your target market is ready to buy! 7% of your target market is open to buying but not looking, 30% of your market is comfortable with the status quo and 30% of your market believes they aren’t interested. When it comes to LinkedIn […]

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How to Craft a Strong B2B Social Media Strategy That Supports Your PR Goals

A B2B social media strategy is no longer a “nice to have,” but a “must have.” Social media has grown from its infancy as a simple network for friends and family to a powerful moving force, especially in public relations. Social media is what takes the Clark Kents of the PR industry, and turns them […]

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Social Selling: How to Build Your Brand Online

With business opportunities like Uber, Amway, Etsy, Postmates and Poshmark now within anyone’s reach, becoming an entrepreneur is easier than ever. Of course, that doesn’t make entrepreneurship itself any easier – it still requires commitment, dedication, and constant outreach. For individuals looking to build an Amway business or gain exposure to their Etsy shop, social […]

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5 Ways to Respond to the Objection “I Want to Think It Over”

You have invested a significant amount of time, money, and energy into an opportunity. Then the buyer says they want to “think it over.” What should you do? Maybe it’s easier to begin with what you shouldn’t do. All too often, salespeople simply agree to postpone the decision and check in later. If we’re feeling […]

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5 Essentials to Writing Cold Emails That Convert Prospective Clients

Like it or not, there’s both an art and science to writing cold emails that convert into new clients for your freelance business. You want to land a high-value client. Sure, having the right email templates and knowing who your target decision-maker is, are both a must. But beyond just the basics, there are a […]

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50 Stats to Help You Choose The Right Social Networks for Your Brand

One of my favorite movie lines is, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Ferris Bueller’s words have never been more applicable to the world of marketing than they are right now. The social landscape is changing quickly and in order to win, […]

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5 Ways To Future Proof Your Social Media Marketing Strategy

Before Facebook, there was Friendster, while before YouTube there was ShareYourWorld. And do you remember when the iPhone was first introduced and MySpace was all the rage? That was a mere 10 years ago. In the span of a decade, our modern culture and lifestyle have changed unimaginably. Computers and laptops have already been replaced […]

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6 Best Practices for Nurturing B2B Marketing Qualified Leads

The rise of the internet, digital technologies and social media platforms have transformed the way consumers make purchasing decisions—and not just for B2C consumers, but for B2B as well. In fact, according to CEB, B2B buyers are 57% of the way through a purchasing decision before engaging with a sales rep. But, as a savvy […]

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Social Selling Is the Sales Tool You Should Be Using Every Day

While social selling isn’t a new concept anymore, there are still plenty of companies that haven’t yet made social media a standard part of their sales toolbox. According to LinkedIn, “Social selling is about leveraging your social network to find the right prospects, build trusted relationships, and achieve your sales goals.” Elsewhere, it’s been defined […]

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Clicks to Conversion: Creating a Successful Content Marketing

Content marketing is an important part of any business’s online strategy to engage consumers and convert new leads. When done right, it will not only help sales, but also educate your respective target audience and create awareness for your service or product. Establishing a successful content marketing strategy within your brand is not as simple […]

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5 Demand Generation Problems B2B Marketers Should Be Prepared For

The larger and more established an organization becomes, the more complex the demand creation function. This is true for many things, but for B2B marketers, the effect is especially compounded. As businesses grow, sales pipeline requirements do as well – and more rapidly than the total available market. This means that we marketers must continuously […]

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How to Growth-Hack Your Way to Revenue Gains—Even if You’re Not A Startup

Have your marketing efforts hit a plateau? Are you looking for an innovative way to reach new markets and solve new problems? If so, you may have considered growth hacking but run into snags if your company is beyond startup mode. As you may already know, Sean Ellis, an experienced marketing leader, entrepreneur and angel […]

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How Much of Your Marketing Goes Untracked?

How much of the money your company spends on advertising and marketing goes untracked? Or sub-optimally tracked? Do you know? Does anyone in your organization actually know? The digital marketing industry is suddenly awash in new technologies that allow companies to optimize their marketing spend by refining attribution, to the point where each step along […]

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How to Use Content to Increase B2B Lead Generation

The other day, a client asked me, “Why is my website not generating successful leads, even though I’m posting countless articles about my business?” A website is only as strong as its content – and developing engaging and useful content is the most powerful tool in creating an influx of strong and successful leads. Generating […]

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B2B Marketers Are Way Behind on Influencer Marketing and Here’s the Solution

Influencer Marketing is a hot topic, but what is really working, what isn’t and what are the future trends for marketers? Those are the questions we set out to answer in the research report: Influence 2.0: The Future of Influencer Marketing. With analysis from Brian Solis of Altimeter and a research partnership between Traackr and […]

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5 Places to Use Storytelling in Your Marketing to Drive Sales

Most people absolutely hate selling, and for good reason. The entire idea of bothering someone, trying to talk them into buying something they’re probably not interested in learning about in the first place, completely repulses most people. Yet selling is essential to business, business is essential to making money, and money is essential to life. […]

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5 Key Social Media Metrics to Measure

Did you know that more than 60% of marketers say that measuring ROI is their main challenge when it comes to social media marketing? Social media marketing is a fantastic (and cost effective) way to get your brand in front of a targeted group of consumers, however many brands still struggle with how to measure […]

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The 17 Essential Rules for Email Marketing

Earlier today, a subscriber to my free newsletter asked me to critique his marketing email. (I do this as a free service to subscribers.) During our conversation, I felt the need for a complete list of the rules for effective email marketing. Here they are: 1. Prune your list mercilessly. It’s not the number of […]

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The 20 Best Sales Pitch Ideas for Your Small Business

The best seem smooth and effortless, but great sales pitches are carefully crafted and delivered. Sales Pitch Ideas From carefully choosing your words to staying on point, here are 20 sales pitch ideas that should keep your team morale high. Choose Words Carefully You need to get the message out on the goods and services […]

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