B2B content marketers: It’s time to get over our inferiority complex. Yes, the B2C folks are over there marketing cool stuff like basketball shoes and energy drinks, while we’re stuck with cloud software solutions and medical imaging machinery. Yes, we’re marketing to business professionals on a buying committee that has to commit to million-dollar deals. […]
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Content plays an important role in marketing. As you curate content from other articles, I'd like to invite you to see a recent article about Top 5 Content Trends 2018.
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